Benefits of Business Intelligence Tools for Small and Medium Sized Businesses

Posted on by Subhajit Goswami

       

Business Intelligence for SMEs

In the current global business environment, it’s imperative to look for instruments that can facilitate businesses’ return of investment (ROI). You got to remember that as economic conditions are becoming better (income is increasing), technology and internet are into more advanced and far reaching medium, so the competition is becoming steeper. The available numerous numbers of small and medium sized businesses are all trying to bite to the greater availability of customer pool created.  The goal is to use the business intelligence tools that are available in the market to gain the required edge with which they can cut through the competition.

It’s necessary that business intelligence tool that one is using should be:

1)      Using User-friendly interface

2)      Compatible with the platform the business is using

3)      A solution effective enough to bring you the closest possible truth from the available data

4)      Dynamic enough to fetch and integrate different parameters necessary to reach valuable strategic insight

5)      All encompassing. This means that the solutions should cover your required sectors of business operations, such as sales, pricing, promotions, etc.

6)      Customizable. You can customize category management or such others and put the necessary information at your fingertips.

7)      Fast, secure and certified. So that it can effectively and securely handle information of retailers with more than one store.

 

If the above aspects are correctly fulfilled, business owners can accurately track the trends, relation and interrelations to derive meaningful actionable intelligence. The benefits are:

1)      Keeps you up-to-date: Up-to-date view and accurate understanding of the business operations are provided at all time, so business owners can accelerate purchasing, manage pricing and promotion, and ultimately increase sales volume.

2)      Improve customer satisfaction: Information that is translated by the business intelligence tools enable business owners to meet up to the standards of the customers quickly and efficiently.

3)      Better information exchange: The information that is delivered through the BI tool is visually compelling; hence it helps decision makers at all level to see the operations of the business in a new light. Information acquired can be exchanged between various levels of the business as well.

4)      Productivity enhanced: With quicker decision from analyzed corporate data, it is possible to improve the productivity many folds.

5)      Information tracking: One can track various KPIs (key performance indicator), thus reducing the overall cost.

6)      Better information consolidation: Since, it is possible to consolidate information on various parameters, so business decision makers can have a snapshot of the entire business performance at one go.

7)      Extended view of operations: As users can consolidate information, they can also reach at various levels of given snapshot to measure the performance. For instance, most of the BI tools allows user to view sales, which geographical area is contributing to sale the most, sales personnel involved, their performance and so on. It can also be done on quarterly, biannually or in annual basis.

Business intelligence software helps simplify and streamline all aspects of your business. The improved efficiency helps enterprise save money and increase net profit.

One Response to Benefits of Business Intelligence Tools for Small and Medium Sized Businesses

  1. The available numerous numbers of small and medium sized businesses are all trying to bite to the greater availability of customer pool created. The goal is to use the business intelligence tools that are available in the market to gain the required edge with which they can cut through the competition.Thanks for sharing it.

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